Comments on: The Importance of Testing – Even Google Does It http://www.semvironment.com/the-importance-of-testing-even-google-does-it/ Turning Clicks Into Customers Tue, 03 Aug 2010 20:15:39 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Chris Goward http://www.semvironment.com/the-importance-of-testing-even-google-does-it/comment-page-1/#comment-9978 Chris Goward Thu, 09 Oct 2008 18:25:38 +0000 http://www.semvironment.com/?p=512#comment-9978 Stealthy work, Shane! Google does indeed test their product pages with Google Website Optimizer (GWO). The Senior Product Manager for GWO, Tom Leung, recently showed me page variations they're testing for the GWO signup page (at google.com/websiteoptimizer). The test results in progress were showing that replacing the bullet feature list with a video was hurting conversion rates. The test is probably complete now as my page is back to the bullet list. Chris Learn how to Get More Actions: Read www.widerfunnel.com/blog Stealthy work, Shane! Google does indeed test their product pages with Google Website Optimizer (GWO).

The Senior Product Manager for GWO, Tom Leung, recently showed me page variations they’re testing for the GWO signup page (at google.com/websiteoptimizer). The test results in progress were showing that replacing the bullet feature list with a video was hurting conversion rates. The test is probably complete now as my page is back to the bullet list.

Chris
Learn how to Get More Actions: Read http://www.widerfunnel.com/blog

]]> By: Andy Komack http://www.semvironment.com/the-importance-of-testing-even-google-does-it/comment-page-1/#comment-9967 Andy Komack Wed, 08 Oct 2008 14:04:18 +0000 http://www.semvironment.com/?p=512#comment-9967 Shane - great screenshots! Glad you picked up on their own testing and brought that to everyone's attention. Any insights into which versions appear to be working best for them? Shane – great screenshots! Glad you picked up on their own testing and brought that to everyone’s attention.

Any insights into which versions appear to be working best for them?

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