Research and Test Everything You Can
Just a quick reminder today:
Research your competitor’s ad positions, ad text, keywords, etc.
We like to use SpyFu.com for some of this information. They will give you limited information for free but it’s better than no information at all. Just remember that the data is relatively old and can be inaccurate.
After you research your competitors, start testing the techniques and budgets they have for their ads. Figure them out and improve upon the errors or flaws they have. Testing is another way to set yourself apart from your competitors.
You can tailor or take the information we post on this blog and test it any way you like. Your industry might take one technique and fly or it could sink – you’ll obviously want to stop a test if it is sinking. 
