http://www.semvironment.com/readyfireaim-is-this-your-approach-to-paid-search-marketing/ Turning Clicks Into Customers Tue, 03 Aug 2010 20:15:39 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.semvironment.com/readyfireaim-is-this-your-approach-to-paid-search-marketing/comment-page-1/#comment-289 jameszol Fri, 08 Feb 2008 21:58:43 +0000 http://www.semvironment.com/readyfireaim-is-this-your-approach-to-paid-search-marketing/#comment-289 Dr. Pete, thanks for stopping by! As always, your comments are awesome. I agree that it's easy to get started...and that inherently makes it easy to lose money if one doesn't take the time to learn a few of the tricks of the trade. Dr. Pete, thanks for stopping by! As always, your comments are awesome. I agree that it’s easy to get started…and that inherently makes it easy to lose money if one doesn’t take the time to learn a few of the tricks of the trade.

]]> http://www.semvironment.com/readyfireaim-is-this-your-approach-to-paid-search-marketing/comment-page-1/#comment-288 Dr. Pete Fri, 08 Feb 2008 21:27:12 +0000 http://www.semvironment.com/readyfireaim-is-this-your-approach-to-paid-search-marketing/#comment-288 I see this in PPC all the time. It's so easy to get started, especially for small companies, that they just fork over the money and don't think about performance/ROI until they're paying hundreds or thousands of dollars per month. Ironically, then those same companies balk at brining in an outside expert because they're "already paying too much". I see this in PPC all the time. It’s so easy to get started, especially for small companies, that they just fork over the money and don’t think about performance/ROI until they’re paying hundreds or thousands of dollars per month. Ironically, then those same companies balk at brining in an outside expert because they’re “already paying too much”.

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