Pay Per Click Advertising: Weekly Roundup
Official Blogs
AdWords
Yahoo! Search Marketing
Live Search’s adCenter (aka MSN)
adCenter Blog Nostalgia - A Look Back At 2007
UK Base Rate Changes – Effective as of January 10th 2008
Favorite posts from the people/bloggers/companies we admire -
97th Floor
The Most Important Part Of Business That People Give Up On The Quickest - Excellent thought about reputation management for ‘08 - I would like to add that purchasing branded terms or damage control terms in sponsored search results can also help boost a brand with a negative search reputation.
Aaron Wall’s SEO Book.com -
Which Hurts the Credibility of the SEO Field More? … - I loved, and agree with, the statement about “creating a market for lemons”.
Copyblogger -
If Content is the New Advertising, What Does Your Advertising Say About You?
Why Great Copy is a Conversation, Not a Soliloquy
ExpertSEM -
PPC Handy Man’s New Year’s Predictions
GrokDotCom.com -
Why Your Conversion Rate Matters More Tomorrow - This is reputation management at it’s finest…
Marketing Experiments Blog -
Examples of Good Value Propositions - This is part of an excellent series that is linked to in the first couple paragraphs of the post…I recommend reading the entire series. It’s very informative.
Search Engine Land -
Pew/Internet Study Finds Most Americans Get Their Answers From the Internet - Yay! 
Ask Sponsored Listings Gives Click Fraud Reimbursements - Reimbursements are in the form of future clicks/future advertising…not cash.
This was an excellent way to begin the new year - we’re tracking/reading a total of 40 blogs in the industry/related to the industry. We are striving to build a comprehensive roundup for the pay per click industry - if you know of any blogs we should be reading, please let us know in the comments.
That’s a wrap for the PPC industry this week!
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