Pay Per Click Advertising: Weekly Roundup

Official Blogs

AdWords

Our top 10 of 2007

Yahoo! Search Marketing

What Quality Index is… Not

Live Search’s adCenter (aka MSN)

adCenter Blog Nostalgia - A Look Back At 2007

UK Base Rate Changes – Effective as of January 10th 2008

Favorite posts from the people/bloggers/companies we admire -

97th Floor

The Most Important Part Of Business That People Give Up On The Quickest - Excellent thought about reputation management for ‘08 - I would like to add that purchasing branded terms or damage control terms in sponsored search results can also help boost a brand with a negative search reputation.

Aaron Wall’s SEO Book.com -

Which Hurts the Credibility of the SEO Field More? … - I loved, and agree with, the statement about “creating a market for lemons”.

Copyblogger -

If Content is the New Advertising, What Does Your Advertising Say About You?

Why Great Copy is a Conversation, Not a Soliloquy

ExpertSEM -

PPC Handy Man’s New Year’s Predictions

GrokDotCom.com -

Why Your Conversion Rate Matters More Tomorrow - This is reputation management at it’s finest…

Marketing Lessons From Apple

Marketing Experiments Blog -

Examples of Good Value Propositions - This is part of an excellent series that is linked to in the first couple paragraphs of the post…I recommend reading the entire series. It’s very informative.

Search Engine Land -

Pew/Internet Study Finds Most Americans Get Their Answers From the Internet - Yay!

Ask Sponsored Listings Gives Click Fraud Reimbursements - Reimbursements are in the form of future clicks/future advertising…not cash.

This was an excellent way to begin the new year - we’re tracking/reading a total of 40 blogs in the industry/related to the industry. We are striving to build a comprehensive roundup for the pay per click industry - if you know of any blogs we should be reading, please let us know in the comments.

That’s a wrap for the PPC industry this week!

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