Pay Per Click Advertising: Weekly Roundup
Official Blogs
AdWords
Introducing AdWords Editor 5.0 for Windows and Mac
Yahoo! Search Marketing
The Whys and Hows of “Insert Keyword†- The synonym for “insert keyword” is “dynamic keyword insertion”…Yahoo!’s way.
Going Social - Very well written rules for winning in social media…this is a good read!
Live Search’s adCenter (aka MSN)
adCenter Feature Review: Improved reporting capabilities - I prefer MSN’s report center over Yahoo!’s…
Favorite posts from the people/bloggers/companies we admire -
Aaron Wall (SEOBook.com)
Pricing to Sell vs Selling Yourself Short - Great read, I agree with the idea that a lot of good businesses start out selling themselves short with the wrong pricing.
Search Engine Marketing & Brand Lift - Good, quick summary on a research paper that Aaron linked to regarding brand lift and the number one ad position.
Bruce Clay
Practical Tips To Lift Your Conversion Rate - Awesome information, I love it when blogs that seem SEO heavy write about PPC.
Copyblogger
Offers That Improve Terms, Add Services, and Make Bribes - Part 3 of the 58 Killer Offers.
Offers That Increase Profit and Generate Inquiries - Part 4 (Final installment) of the 58 Killer Offers series.
MindValleyLabs
Lot’s of AdWords Tips this week from MindValleyLabs - every one of them is worth testing. Check them out!
Google AdWords Tips | Special Symbolsâ„¢
Google AdWords Tips | A Headline Change That More Than Doubled Click-Thru
Google AdWords Tips | Positioning Yourself in the Eyes of Your Visitor
Google AdWords Tips | Radical Tests to get Radical Results
Search Engine Land
Think Beyond The Click: How To Build Landing Pages That Convert
Search Engine Roundtable
Optimizing Your Yahoo Search Marketing Campaigns After Panama Migration
Google Displaying Exact Address Under AdWords Search Results
StraightUpSearch
PPC Automation: Robots vs Humans - Great argument for outsourcing PPC management vs using software automation.
PPC Hero
More Quick Fixes for Your PPC Account: Get More Clicks
What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing
Take Back Control of Your Ad Rank in AdWords
the PPC Book
Pay Per Click Recession? - I loved Jeff’s comments regarding a hot PPC recession article from a couple months ago. I will have to add a few words to this in a separate blog post…it’s an excellent debatable topic!
That’s a wrap for the week of December 8th through December 14th in the world of Pay Per Click Advertising! These posts are quite lengthy so we might start doing a mid-week roundup and week end roundup…just giving you a heads up!
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