Pay Per Click Advertising: Weekly Roundup
We had a busy week this week in the PPC world:
Official Blogs
AdWords
Google content network tips: Part 1 – Recent improvements
A change to text ads on the content network
Complimentary campaign optimizations — at your request – Wow, this is great! The Google AdWords team will make suggestions for us…
Yahoo! Search Marketing
Live Search’s adCenter (aka MSN)
Search Marketing Research For UK Small Businesses
Do Your Recherche: Advertising in the French Canadian Market
More Holiday Campaign Strategies – I actually like this series. It covers the basics fairly well and it is applicable all year, not just the Holidays.
Retail (Ad Copy) Therapy: Our Top 5 Insider Hints for Writing Amazing Retail Copy
Posts from the people/bloggers/companies we admire -
Bruce Clay, Inc.
Quick Tips for PPC Optimization – I like it when there are guest authors that write about PPC on blogs that are primarily all about SEO.
Copyblogger
The Problem with Waffly Headlines – Excellent blog post about writing specific, high quality headlines.
The Yogi Berra School of Persuasive Writing – I really enjoyed this post and thought it was useful for ad writing and persuasive landing page writing.
Marketing Sherpa
New Study Reveals Absolutely Pitiful Landing Page Marketing Data – Top 10 Worst Stats
MindValleyLabs
Get a Great Ad Position in PPC Right from the Start – Awesome insight and a fair assessment. I love the idea of testing almost anything MindValleyLabs writes on my own campaigns – great information and ideas!
Google AdWords Tips | Implying Passive vs Proactive Product Interaction
Search Engine Land
Paid Search Trends: 2006 vs. 2007 – This was a great comparison to the advancements and demands from last year to this year…this is definately a growing industry!
Online Advertising Continues To Grow: Q3 Worth $5.2 Billion – Oh yeah! I love being in a growing industry. 
Yahoo Rolls Out Quality-Based Pricing In UK
Microsoft Seeks 30 Percent Of Search Market And Much Bigger Chunk Of Online Ad Revenues
Google Checkout For Non-Profits Customers Get AdWords Checkout Badges – I haven’t had a chance to work with a non-profit that sells products or accepts donations through Google Checkout…but this was interesting to note.
Search Engine Roundtable
Google AdWords Testing “Products from this Advertiser” in Search Ads? – I wish I could replicate this…
How to Give Access to Google AdWords Stats to Users – Nice find Barry, I agree that it is important to give access to users.
CPC vs. CPM on Google’s Ad Network – CPC is the way to go.
Microsoft to Read Minds: Is this the Future of Paid Advertising?
The Good: Yahoo Search Marketing
Early Feedback on Google AdSense Click Area Change
Google Warns of Companies that Guarantee Top Placement in AdWords – This one caught me by surprise.
SmallBusinessSEM (Matt McGee)
8 Things the Search Industry Can Teach Small Businesses – This was a hot story this week, I loved the advice it provides for small businesses everywhere – it’s solid, nice post Matt!
Straight Up Search
E-Commerce PPC Campaign Metrics – I loved this explanation with numbers about how much time and attention to a variety of variables an e-commerce PPC campaign takes.
thePPCBook – Jeff Hudson
Backhoes and Quality Control – Monitoring a site or landing page can be an important facet of ppc management because a page can go down…and we don’t like wasting money on blank pages – and users don’t like them either.
PPC for B2B Advertisers – Keep the Faith (in tracking)
A little conversion goes a long ways – The landing page is critical to lowering costs and improving conversion rates and quality!
That’s all I have this week – enjoy your weekend and visit us again on Monday!
