Comments on: Pay Per Click Advertising Weekly Roundup http://www.semvironment.com/pay-per-click-advertising-weekly-roundup-10/ Turning Clicks Into Customers Sun, 05 Jul 2009 03:09:18 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Doodee http://www.semvironment.com/pay-per-click-advertising-weekly-roundup-10/comment-page-1/#comment-235 Doodee Thu, 31 Jan 2008 19:47:03 +0000 http://www.semvironment.com/pay-per-click-advertising-weekly-roundup-10/#comment-235 Thanks for sharing Thanks for sharing

]]> By: Dr. Pete http://www.semvironment.com/pay-per-click-advertising-weekly-roundup-10/comment-page-1/#comment-89 Dr. Pete Mon, 14 Jan 2008 21:52:10 +0000 http://www.semvironment.com/pay-per-click-advertising-weekly-roundup-10/#comment-89 James: Yeah, that seemed to be everyone's question, and I realized I didn't explain it well. In this case, I'm using both. The client is essentially an affiliate, and the "product" names aren't unique and can be long. We are testing using the name in the URL as well as on-screen, but also wanted a unique and easy-to-recognize product ID that wasn't just a dB-assigned number. James: Yeah, that seemed to be everyone’s question, and I realized I didn’t explain it well. In this case, I’m using both. The client is essentially an affiliate, and the “product” names aren’t unique and can be long. We are testing using the name in the URL as well as on-screen, but also wanted a unique and easy-to-recognize product ID that wasn’t just a dB-assigned number.

]]> By: jameszol http://www.semvironment.com/pay-per-click-advertising-weekly-roundup-10/comment-page-1/#comment-86 jameszol Mon, 14 Jan 2008 13:39:31 +0000 http://www.semvironment.com/pay-per-click-advertising-weekly-roundup-10/#comment-86 Dr. Pete, I should post my questions directly to your blog - but my biggest question was probably this: why use product ID's when you could simply use the product name instead of any ID? -James Dr. Pete,

I should post my questions directly to your blog - but my biggest question was probably this: why use product ID’s when you could simply use the product name instead of any ID?

-James

]]> By: Dr. Pete http://www.semvironment.com/pay-per-click-advertising-weekly-roundup-10/comment-page-1/#comment-75 Dr. Pete Sat, 12 Jan 2008 23:57:51 +0000 http://www.semvironment.com/pay-per-click-advertising-weekly-roundup-10/#comment-75 Thanks for the mention! I'm curious, though, which part you disagree with? I think some people thought I was arguing against using product names or meaningful URLs, which I may not have communicated well. The unique IDs were simply an alternative to using your internal dB IDs (when displaying to users). Unfortunately, I wasn't able to go into the mini-experiment in depth, as it would give away some proprietary work with the client. I wish I could've shown what we actually did, because it's pretty nifty. Thanks for the mention! I’m curious, though, which part you disagree with? I think some people thought I was arguing against using product names or meaningful URLs, which I may not have communicated well. The unique IDs were simply an alternative to using your internal dB IDs (when displaying to users).

Unfortunately, I wasn’t able to go into the mini-experiment in depth, as it would give away some proprietary work with the client. I wish I could’ve shown what we actually did, because it’s pretty nifty.

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