Pay Per Click Advertising Roundup for Wednesday through Sunday 2/27/08 - 3/2/08

Wow! What a crazy week - I am getting busier by the minute. I’m grateful to be busy serving customers, hiring new people, working on tool/software betas and more! I love this industry and I hope you enjoy this roundup:

Official Blogs

Yahoo! Search Marketing

Search Is Opening Up - I am excited to see the impact on ROI this might have with organic search…I love the yelp example in this post, very clickable.

adCenter

Boost your adCenter traffic with Microsoft Content Ads - Content ads definitely drive a little extra traffic but we are having a hard time gathering enough data via Microsoft Content Ads to determine where it is promising vs not promising…but adCenter has been reliable as far as ROI goes - albeit a very very small conversion volume compared to Yahoo! and Google.

Negative Keywords - It’s All Positive

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

(EMP) E-Marketing Performance

How to create a Negative Keyword list - A quick ‘how-to add negative keywords’ guide for each of the 3 major players.

Conversation Marketing

Handier Than Hobbits: Why You Need An Internet Marketing Pro - The title says it all…

Future Now’s GrokDotCom

How to Prioritize Your Optimization - Excellent post that outlines what should be optimized first. “Must read!”

PPC Hero

International PPC Campaigns: How to Target Outside the US With Success

Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy

Selling PPC Services: How to Present PPC to C-Level Executives

Social Media/News Feeds That Posted Stuff Related to PPC -

SearchEngineWatch

Contextual Advertising Best Practices: Banners and Video Ads

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2 Responses to “Pay Per Click Advertising Roundup for Wednesday through Sunday 2/27/08 - 3/2/08”

1. Ron Patiro (1 comments.) Says:
   March 4th, 2008 at 8:18 am

   Thank you for sharing your enthusiasm for working in this industry. I see a lot of bitter faces commuting to work… guess they don’t work in interactive marketing.

   So what’s your take on MS Adcenter? Have you been finding a higher ROI than Yahoo and Google? Would you say this is because of a higher conversion or clickthrough rates, or mostly because of lower bids?

2. jameszol Says:
   March 4th, 2008 at 10:56 am

   Ron, thanks for stopping by!

   I am not a fan of the usability of AdCenter…but, in general, the ROI is almost always higher with AdCenter than any other platform we use.

   There is definitely a higher conversion rate in AdCenter - sometimes 20% or more than Google or Yahoo!!

   Costs per click are almost always lower with AdCenter - the problem is simply the click/impression volume. We will get 2,000 to 3,000 clicks from AdCenter but 50,000+ clicks from Google/Yahoo! for the same set of keywords.

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