Comments on: Pay Per Click Advertising Roundup for Wednesday through Sunday 2/27/08 - 3/2/08 http://www.semvironment.com/pay-per-click-advertising-roundup-for-wednesday-through-sunday-22708-3208/ Turning Clicks Into Customers Sat, 11 Oct 2008 21:35:46 +0000 http://wordpress.org/?v=2.6.2 By: jameszol http://www.semvironment.com/pay-per-click-advertising-roundup-for-wednesday-through-sunday-22708-3208/#comment-440 jameszol Tue, 04 Mar 2008 17:56:25 +0000 http://www.semvironment.com/pay-per-click-advertising-roundup-for-wednesday-through-sunday-22708-3208/#comment-440 Ron, thanks for stopping by! I am not a fan of the usability of AdCenter...but, in general, the ROI is almost always higher with AdCenter than any other platform we use. There is definitely a higher conversion rate in AdCenter - sometimes 20% or more than Google or Yahoo!! Costs per click are almost always lower with AdCenter - the problem is simply the click/impression volume. We will get 2,000 to 3,000 clicks from AdCenter but 50,000+ clicks from Google/Yahoo! for the same set of keywords. Ron, thanks for stopping by!

I am not a fan of the usability of AdCenter…but, in general, the ROI is almost always higher with AdCenter than any other platform we use.

There is definitely a higher conversion rate in AdCenter - sometimes 20% or more than Google or Yahoo!!

Costs per click are almost always lower with AdCenter - the problem is simply the click/impression volume. We will get 2,000 to 3,000 clicks from AdCenter but 50,000+ clicks from Google/Yahoo! for the same set of keywords.

]]> By: Ron Patiro http://www.semvironment.com/pay-per-click-advertising-roundup-for-wednesday-through-sunday-22708-3208/#comment-439 Ron Patiro Tue, 04 Mar 2008 15:18:39 +0000 http://www.semvironment.com/pay-per-click-advertising-roundup-for-wednesday-through-sunday-22708-3208/#comment-439 Thank you for sharing your enthusiasm for working in this industry. I see a lot of bitter faces commuting to work... guess they don't work in interactive marketing. So what's your take on MS Adcenter? Have you been finding a higher ROI than Yahoo and Google? Would you say this is because of a higher conversion or clickthrough rates, or mostly because of lower bids? Thank you for sharing your enthusiasm for working in this industry. I see a lot of bitter faces commuting to work… guess they don’t work in interactive marketing.

So what’s your take on MS Adcenter? Have you been finding a higher ROI than Yahoo and Google? Would you say this is because of a higher conversion or clickthrough rates, or mostly because of lower bids?

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