Pay Per Click Advertising Roundup for Wednesday 2/20/2008
Official Blogs
AdWords
Healthcare and Real Estate Industry Knowledge Centers - These knowledge centers carry a few very valuable insights into whatever trade or industry they represent…
adCenter
Register for upcoming adCenter Beta and Pilot Programs - Test new adCenter products before they’re released to the public.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
(EMP) E-Marketing Performance
Re-Evaluate Past PPC Success For Future Success - Dust off those old campaigns and see if you can find new ways to test your current campaigns…great post!
Copyblogger
Keyword Research for Bloggers - This is a “must read” 5 part series!
Search Engine Land
Eight B2B Landing Page Conversion Tips - “must read”
The Art Of Growing An In-House Search Marketing Team
Search Engine Roundtable
Google AdWords Still Using Past Searches To Display Target Ads - I have seen this before and it feels irrelevant and annoying, especially when the two topics are completely unrelated…that’s a personal opinion. 
Google Will Hide Ads If You Don’t Like Them, Well Kind Of - Sometimes it takes a lot of refreshing to get rid of the ads placed above organic results…how often will a regular user refresh their search results?
Small Business SEM
Search Online, Buy Offline Has a Long Way To Go - I didn’t realize that so few e-retailers do not readily offer an in-store pick up option to something purchased via the web…a thought provoking post!
Pure Visibility
Improve your conversion rate - with one click! - I concur with the thoughts in this post. Double check your campaign settings and opt out of the content network. If you choose to run a content advertisement, do so in a separate campaign so your statistics aren’t skewed by search networks.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Related posts:
- Pay Per Click Advertising Roundup for Wednesday through Sunday 2/27/08 - 3/2/08
Wow! What a crazy week - I am getting busier by the minute. I’m grateful to be busy serving customers, hiring new people, working on... - PPC Advertising Roundup for Friday through Wednesday 3/7/08 - 3/12/08
Official Blogs AdWords Google Audio Ads, Meet Google Analytics Google Closes DoubleClick Acquisition Helpful tips on our new content network tools - Good tips that... - Pay Per Click Advertising: Weekly Roundup
Very quiet pay per click advertising week this week because of the Holidays.... - Pay Per Click Advertising Roundup
It’s been a while…and all I have to say is that we’re swamped and I’m sorry for not commenting on some of the most noteworthy...
