Pay Per Click Advertising Roundup for Tuesday 2/19/2008

Official Blogs

AdWords

An update to display URL policy - This URL policy won’t be strictly enforced until April.

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Occam’s Razor by Avinash Kaushik

Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - Very interesting correlations between offline advertising and online activity. Great post!

PPC Whiz

Dear Google… Some AdWords & Analytics Features We Need… Part 1 - I concur with Adam on this list…especially number’s 1 and 5.

SearchEngineWatch

Landing Page Optimization for SEM: Design and Execute - Find out what design elements to test, tips for testing, and some execution tips in this post. This is a “must read” post!

the PPC Book

Calculated Risk - Quick thoughts from Jeff on giving the AdWords Optimizer a chance. One key takeaway is the reminder that before testing any optimizer, “you should be backing up your campaigns via Adwords Editor.”

If you enjoyed this post, make sure you subscribe to our RSS feed or get email updates whenever we post anything new!

1. Pay Per Click Advertising Roundup for Tuesday 2/26/08
   Official Blogs AdWords Webinar: Website Optimizer, What Should I Test? Yahoo! Search Marketing Reserve Prices - This is VERY big news..."must read"! adCenter Your questions...
2. Tuesday Roundup 2/5/2008
   Official Blogs Silence is golden... Favorite posts from the people/bloggers/companies we admire (alphabetical) - Conversation Marketing IT Department Wrecking Internet Marketing? It's Your Fault. -...
3. Pay Per Click Advertising: Weekly Roundup
   This week was a great week for PPC news. I will typically cover a quick roundup from the major ppc platforms and the blog posts...
4. Pay Per Click Advertising: Weekly Roundup
   I love this industry! :) Official Blogs AdWords Show the right ad for each keyword - It is good to get back to the basics,...

Leave a Reply