Pay Per Click Advertising Roundup for Tuesday 2/19/2008
Official Blogs
AdWords
An update to display URL policy - This URL policy won’t be strictly enforced until April.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! - Very interesting correlations between offline advertising and online activity. Great post!
PPC Whiz
Dear Google… Some AdWords & Analytics Features We Need… Part 1 - I concur with Adam on this list…especially number’s 1 and 5.
SearchEngineWatch
Landing Page Optimization for SEM: Design and Execute - Find out what design elements to test, tips for testing, and some execution tips in this post. This is a “must read” post!
the PPC Book
Calculated Risk - Quick thoughts from Jeff on giving the AdWords Optimizer a chance. One key takeaway is the reminder that before testing any optimizer, “you should be backing up your campaigns via Adwords Editor.”
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