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AdWords

An update to display URL policy – This URL policy won’t be strictly enforced until April.

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Occam’s Razor by Avinash Kaushik

Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet! – Very interesting correlations between offline advertising and online activity. Great post!

PPC Whiz

Dear Google… Some AdWords & Analytics Features We Need… Part 1 – I concur with Adam on this list…especially number’s 1 and 5.

SearchEngineWatch

Landing Page Optimization for SEM: Design and Execute – Find out what design elements to test, tips for testing, and some execution tips in this post. This is a “must read” post!

the PPC Book

Calculated Risk – Quick thoughts from Jeff on giving the AdWords Optimizer a chance. One key takeaway is the reminder that before testing any optimizer, “you should be backing up your campaigns via Adwords Editor.”

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