# 6 in Yahoo

In Google, 90-something….

It still sounds like he doesn’t have a leg to stand on but in the interests of not wasting anyones time – and not having a bunch of lawyers line their pockets… your making a good decision. As stated, he is trying to protect his brand yes, but I imagine a simple phone conversation could have cleared some things up… and he wouldn’t have made a potential enemy/competitor.

I also like the point about coming after his clients. A nice move and one that falls under “hey – its just business”

I will forward our new name and site by February 7.

Woo is protecting his brand and that in itself isn’t too bad.

I would have done things a little differently but we each choose our own ways…some bring out an attack while others elicit a different response. I have to admit, I have been a bit borderline on the issue but I am glad that Justin immediately called me after reading my previous blog post about his letter…that shows he respects us a tiny bit, even if it is to simply tell us to change our name verbally.

I’ve heard it said that the more you protect your name, the more powerful the brand becomes.

I’m surprised that I didn’t come across them in my research regarding our current business name – it makes me wonder if their brand is truly strong in this particular field or not…at first glance, I would have to say not. The downside is that they have seniority…and that is what would hold in court.

I second Jeff – it will be funny if this post starts ranking for “semvironment Interactive”. Guess we’ll have to wait and see!

I second Dean – F Justin Woo and semvironment Interactive.

Let me know where you would like me to send my links and anchor text to support your new name…

I wonder if Justin Woo will regret his decision when this post starts to rank for ‘semvironment interactive’…

Kudos to you James for being the better person. It sounds to me as if this other company has nothing better to do all day but to search for the word “semvironment” to see what comes up. They shall never succeed in doing whatever it is they do.