Monday Roundup 1/28/2008
Official Blogs
Yahoo! Search Marketing
Valentine’s Day Advice - Webinar on February 1 at 11. Visit this post for the registration link.
adCenter
Research Study: Search & Branding with Sony - The stats in this study are very interesting and probably applicable in one way or another to the other paid search platforms. I actually enjoy these studies conducted by adCenter.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
(EMP) E-Marketing Performance
9 Tools For Generating Keyword Lists - PPC or Otherwise - Nice roundup of recommended keyword list tools…I’ll admit that I haven’t used one of them so I’ll be giving it a try today!
Conversation Marketing
Warning: Do Not Hire Sam’s Club for Search Marketing - Funny. I like Ian’s rants.
Copyblogger
Four Easy Ways to Create Innovative Content With Interactivity
Marketing Experiments
Green is good - Interesting post about “green” business trends.
Search Engine Land
Spying On Your Paid Search Competitors - Excellent review of the major competitive “spying” tools available now.
StraightUpSearch
ROI: Not Just Data on a Spreadsheet - How do you measure paid search ROI?
PPC Hero
Learn the Basics of Testing Ad Copy: A PPC Primer - Test, Test, Test and test some more is something I like to think I preach, teach, and do consistently. Testing is integral to improving your ROI. This is a very good “primer” from PPC Hero.
the PPC Book
Get your Local On - I loved this statement that Jeff made in his post “percentage of screen landscape on page one that is open to traditional seo”…and how it relates to the PPC screen landscape that Jeff discusses later in the post. A must read!
User Effect
Distilled Interviews Little Old Me - There are some great little nuggets of information relating to usability in this interview. I would say this is a “must read” interview!
That’s a wrap for Monday!
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