Jeremy Mayes received a nice little message in his account today that said he could see real statistics on the estimated search volume in his Keyword Tool!

We have not been able to replicate using the AdWords External Keyword Tool, Personal Accounts or from our Client Center client accounts…but it looks awesome!

Edit: At 10:30pm, MDT we were able to access these same reports in all accounts and it is accessible through the AdWords External Keyword Tool so you don’t need an AdWords account to access this data!

Here is how to check it out - the estimated search real numbers show by default, but to get the most from the tool, follow these instructions:

1. Click on ‘tools’ under the ‘campaign management’ tab in your AdWords account. (Or go to the AdWords External Keyword Tool and skip to step 3.)

2. Click on ‘Keyword Tool’ - it’s on the left side of the page in the first column of Tools.

3. Enter a keyword…and click on the button “Get Keyword Ideas”.

4. When the results are displayed, you will see a drop down menu right below the “Get Keyword Ideas” button - the drop down says “Show/Hide Columns” by default I think. Click on that drop down and choose “Show All”.

Clicking the dropdown:

And that will show you this…if you aren’t special like Jeremy Mayes :

Now, this is a pretty sweet trick - even if you don’t have the ‘real’ numbers yet - simply use the match type drop down and study your search trends for each match type. Match types will display a variety of trends for the same keyword!

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