Getting Conversion Data With Your New Analytics Profile

by jameszol Dec 26, 2007  03:12 PM  - (1 comments)

A few people emailed/posted a great question about finding the conversion data with the new filters you added to your Google Analytics profiles we discussed in our NUDE series. Here you go:

(These instructions start after you are logged into your Analytics profile of choice…)

If You DO NOT Use Goals -

1. Click on Content.

conversion analytics content

2. Then click on Top Content.

top content analytics

3. Find your conversion page and click on it…you will get a bunch of fantastic stats about that page.

content conversion page

 

conversion page stats

(Click the image above to see a bigger picture…)

4. Drop down the Segment menu and choose Keyword (directly underneath and to the right of the bold sentence “This page was viewed **** times“).

segment keyword analytics

If You USE Goals!

1. Click on Traffic Sources.

analytics traffic sources

2. Then click on Keywords.

traffic sources keywords

3. Click on a detailed keyword.

traffic sources detailed keywords

4. Finally, click on Goal Conversion - you can see the keyword conversion rate, number of conversions, and my favorite: the Per Visit Goal Value for that specific keyword!

goal conversion

Now you can review all the specific keywords that converted from AdWords! :)

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One Response to “Getting Conversion Data With Your New Analytics Profile”

  1. Advertiser competition affects quality score Says:

    [...] articles such as: “NUDE: Create Dynamic Landing Pages In 15 Minutes Or Less” and “Getting Conversion Data With Your New Analytics Profile“, this last particular article is irrelevant. He makes many assumptions about quality score [...]

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