Getting Conversion Data With Your New Analytics Profile
A few people emailed/posted a great question about finding the conversion data with the new filters you added to your Google Analytics profiles we discussed in our PPC Management series. Here you go:
(These instructions start after you are logged into your Analytics profile of choice…)
If You DO NOT Use Goals -
1. Click on Content.
2. Then click on Top Content.
3. Find your conversion page and click on it…you will get a bunch of fantastic stats about that page.
(Click the image above to see a bigger picture…)
4. Drop down the Segment menu and choose Keyword (directly underneath and to the right of the bold sentence “This page was viewed **** times“).
If You USE Goals!
1. Click on Traffic Sources.
2. Then click on Keywords.
3. Click on a detailed keyword.
4. Finally, click on Goal Conversion - you can see the keyword conversion rate, number of conversions, and my favorite: the Per Visit Goal Value for that specific keyword!
Now you can review all the specific keywords that converted from AdWords! 
If you enjoyed this post, make sure you subscribe to my RSS feed!
Related posts:
- AdWords/Analytics Keyword Data Fix - Thanks Jeff!
The new way to expose the exact key term a user searches when they click on a paid search advertisement...... - PPC Management: AdWords Keyword Data Exposed With Google Analytics!
You CAN expose your specific AdWords Keyword Data beyond the dreaded "other unique queries" in the AdWords Search Query Report with Google Analytics!... - UPDATE: ROI Revolution Updates AdWords/Analytics Exact Data Script
If you are using the new javascript code for Analytics, you should head over to ROI Revolution and download the latest exact keyword data tracking... - Hooray! Detailed Keyword Data Is Available Again!!!!
A buddy just emailed me to say that his Google Analytics advanced filters were working again to expose the detailed search queries of AdWords visitors!...
January 30th, 2008 at 1:03 pm
[...] articles such as: “NUDE: Create Dynamic Landing Pages In 15 Minutes Or Less” and “Getting Conversion Data With Your New Analytics Profile“, this last particular article is irrelevant. He makes many assumptions about quality score [...]
February 21st, 2009 at 4:26 am
thank you for the explanation.
i see that goals can only be viewed at the incividual kw level, not viewing all keywords at once:)
this too bad, as you cannot then export all kws to excell and see which queries were good/bad.
i suppose this won’t work for me after all. I’ll have to use the user defined filter method.
February 25th, 2009 at 9:37 am
I need to edit this post…the first set of instructions is exactly what you are looking for.
Simply go to your Top Content, search for your goal pages and cross segment that individual page with your keywords and kabam - you have a nice list of keywords that converted.
Let me know if that helps!
February 27th, 2009 at 11:36 am
I have implemented these filters and am getting the raw query data listed next to my Adwords. However, my goals are not registering. I was also wondering why if I have ecommerce enabled, ecommerce data will show for keywords listed without the raw query but not for the combination for the two?
Also, Am i correct in assuming that if a keyword is listed as such:
key word
and not
key word, (key+word)
That is was becuase the raw query was unable to be exracted due to deleted cookies, etc.
BTW. Great post. Thanks for the help.
March 15th, 2009 at 4:18 am
hi james,
i see. I will give that a shot, thanks so much.
Dan