Friday, Saturday, and Sunday Roundup 2/15/08 - 2/17/08

Official Blogs

AdWords

Top Conversion Optimizer tips

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Aaron Wall’s SEO Book

Your Laziness: Why I Love SEO So Much More Than PPC - Interesting argument against PPC.

Conversation Marketing

Truthiness and Getting Fired: What’s an Agency’s Role? - Ian did a great job summarizing the idea that we need to define our roles from the beginning of a job.

Future Now’s GrokDotCom

Getting the Most Out of Your Personas - This is a “must read” post about managing personas. If you haven’t created personas already, I recommend you make that a priority! It will probably force you to make some changes to your management style…

When a Banner Ad Becomes a One-Click Stand - Very interesting critique that will drive you to double check your image ads, banner ads, and landing pages. This post is another “must read” from GrokDotCom this weekend!

Get Elastic Ecommerce Blog

$95 Landing Page Handbook FREE For Get Elastic Readers - I wouldn’t ordinarily post a “salesy” post like this but the information that will be inside this book comes from a company that achieves excellent results and they are, in my opinion, very authoritative on the subject so it will be worthwhile to sign up for this book! Thanks for sharing this with us Get Elastic!

Marketing Experiments

Perception is everything: Don’t under-price your products - This can easily translate into tests where you include the prices of your product or service in the ad copy…

Search Engine Land

Newspapers Join To Create Another Local Network For National Advertisers

All Clicks Aren’t Created Equal: Q&A With Danny Sullivan - “must read”

PPC Hero

Use Demographics To Geo-Target, Rather Than Just Location - Excellent post about how to use Placement targeting to get to the right demographic inside a geographic area. A “must read” post!

VKI Studios Blog

Lead Generation Form Optimization Tips and Tricks - Google Analytics - Another “must read” post. You will find a good list of 5 basic ways you can optimize your lead gen pages.

That’s a wrap!

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