This entry was posted on Monday, January 21st, 2008 at 6:30 pm and is filed under Landing Pages. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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A lower cost/conversion is like an ice cold {KeyWord:Drink} on a hot summer day.
Only better.
Only better.
Decrease Landing Page Load Time by 500% With 3 Lines Of Code!
This was almost the title of one of the top del.icio.us bookmarks today - and I haven’t tested it yet but I am very excited about the prospects of what it could do for longer landing pages or heavy css/js websites so I had to share it now!
I will post results soon but I would love your comments:
Original article was on Acid Drop and it was entitled: Improve website load time by 500% with 3 lines of code. Read that post and apply it to your landing pages to decrease your landing page load time now!
Huge hat tip to Leon Chevalier at Acid Drop!
I thought I would add one more thing - these are the tools Leon used to measure page load time and he displayed a couple screen shots from these programs. We recommend downloading these to conduct your own tests:
Don’t forget to check out the comments on AcidDrop - excellent fixes for WordPress are in there.
We will be posting our landing page results within the next couple weeks! 
One more thing - we HAVE tested flash load vs. bounce rate with one client (technically a small sample in a VERY competitive industry) and we noticed that almost 50% of our clicks were NOT being captured by analytics because the analytics js was at the bottom of the page - we concluded that a page that takes longer than 5 to 7 seconds to load will lose 50% of the audience before the page is even finished loading! Ouch!
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