Archive for the 'Uncategorized' Category
With the announcement yesterday that Google now has improved indexing for Flash websites, the SEO world may see changes in the not so distant future. According to Google Webmaster Central, the new algorithm in place can index “All of the text that users can see as they interact with your Flash file. If your website contains Flash, the textual content in your Flash files can be used when Google generates a snippet for your website. Also, the words that appear in your Flash files can be used to match query terms in Google searches.”
While the algorithm doesn’t read .FLV files, it does read the text and links in .SWF files and adds them to the Google index.
Besides the obvious ramifications for SEO, in which building a site entirely in Flash was previously detrimental, perhaps this will lead to a future integration of the Flash indexing algorithm with the Adwords algorithm.
Google AdWords’ Landing Page Guidelines state that having relevant and original content on landing pages is vital to an acceptable landing page and good quality score (which translates into lower cost per click). At present, if you use Flash for your landing page, in order to achieve a good quality score, “you have to build an underbelly,” as Search Engine Roundtable put it. Otherwise your flash content does not help your ad copy in terms of relevance.
Could this mean that all-Flash landing pages used with Google Adwords ads will soon be readable by the Adwords algorithm? If Google can read the text in Flash, then high quality scores can possibly be achieved on Flash landing pages (once they integrate this algorithm into Adwords). This will let advertisers develop highly creative, interactive landing pages while maintaining low minimum bids/high quality scores.
It remains to be seen what will happen with Flash and the Paid Search industry, but we hope these changes come over to the PPC side quickly and efficiently.
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Giovanna, wife of SEObook’s Aaron Wall, launched the website, ppcblog.com yesterday, and choruses of cheering Internet marketing nerds erupted from cubicles around the world. After reading great material that Giovanna has contributed at SEObook, like The Blogger’s Guide to Search Engine Optimization and her reviews of conferences like PPC Summit, it was only a matter of time before she dove all the way into the PPC world.
PPCBlog.com seems like a great way to do it!
We’re excited to see what happens, and hopefully to contribute as well. It’s refreshing to hear more voices in the PPC community, and we’d just like to raise ours in congratulations to Giovanna in light of her new launch.
Here are a few of Giovanna’s recent posts:
Review of Google Ad Planner: Site Targeting Cheat Sheet
Who Chopped off PPC’s Long Tail?
What Exactly Are You Marketing?
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David Szetela, of Clix Marketing and SEW fame, interviewed me today on WebMasterRadio.fm’s PPC Rockstars show - it was an awesome experience.
I think the show will air at 4pm EST! 
After it airs, I’ll post a more detailed video including the slides we talked about on the show and a walk through of some of the techniques we discussed.
The topic was “Keyword List Management”.
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Rand has been rewriting the SEOmoz Beginner’s Guide to SEO and it is probably the best SEO guide for beginners everywhere…I finally decided to bookmark it!
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Great article on what to expect in ‘08 and why marketers should increase their paid search budgets instead of less.
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Awesome copywriting resource! Part 1 of 2…
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Awesome copywriting resource! Part 2 of 2…
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If you enjoyed this post, make sure you subscribe to my RSS feed or get email updates whenever we write anything new!
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My ppc management blog. Learn about pay per click advertising here.
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