Archive for the 'Blogging' Category
The new look is what we are. 
Fresh, vibrant, green and fun!
Shane is the genius behind the new design - and in fact, we have given him a new official title to add to his box of titles - lol - he is now our copywriter and creative director. That’s really where his best experience and expertise is…he has already rewritten some of our ads for clients and they are decreasing costs per conversion even more! I have asked him to start blogging about copy writing ads for ppc, landing pages, etc. Let’s hope he posts something awesome soon!
And if you’re reading this via feed, swing by the site at www.semvironment.com/blog to take a look at our sweet new design!
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Woohoo!
We just became a ‘dofollow’ blog - all author names and links included in comments are now dofollowed…however, there is a caveat to having this privelege.
Here are the rules:
1. After 3 useful comments with the same email address, all future comments coming from the same email address will be dofollowed…the author and links within those comments, as long as they’re relevant, will be dofollowed.
2. After you follow rule number 1, all of your trackbacks to our posts are also dofollowed! Lot’s of love goin’ on ’round here!
3. Akismet is pretty good at capturing all the spam…but we will also ban bad use of our dofollow system. There are rules to the system…for example, authors must be legitimate handles or names less than 25 characters in length - but you can use text rich links within your comment if it is useful. In fact, we encourage a better web by using good text links in your comments. Remember, only useful, relevant conversation will be dofollowed. Ultimately, the choice is ours…so play nice.
Thanks for subscribing and participating!
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This is a work in progress…
But here it is!
The SEM Daily Reading page at semvironment!!!!!
I plan on adding 15 - 30 of the top blogs in the industry to this page - obviously leaning towards pay per click marketing with a healthy dose of SEO.
Yes - it is similar to p*purls while significantly different. What do you think?
Visit every day for your daily SEM fix…enjoy!
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If you’re a new visitor or subscriber to our blog, you might have missed some of our best posts:
NUDE: AdWords Keyword Data Exposed With Google Analytics
Create A Dynamic Landing Page in 15 Minutes or Less with PHP
70 Quick Tests to Get More Conversions Out of AdWords
There are others but I think those are our top 3 most popular posts…enjoy!
If you enjoyed this post, make sure you subscribe to my RSS feed or get email updates whenever we write anything new!
It’s an honor to write for a powerful audience like you. Readers are the best reason for us to share our thoughts, ideas, opinions and more.
You already know that the blog has been on a half-hiatus type of a schedule for the past month or two…with awesome roundups and a few relatively decent posts in between. The industry is booming and more people are blogging about the subject of pay per click advertising than ever before!
I am going to take a bigger hiatus so I can finish a ppc management book that I’ve been working on for a while. I hope to have the book done in 2 or 3 weeks!! Hooray!! The title is: PPC Management - A Beginner’s Guide. This book will actually serve as our in-house training manual but I thought I should make it available to everybody! While I have been writing the beginner’s book I already started on the outline for the next book that I hope to have done by the end of 3Q or beginning of 4Q entitled: PPC Management - An Advanced Guide…I think I will make that available to everybody too.
While I am writing the book, which will be 100% FREE (100+ pages!) to you and your friends, the blog is going to be neglected a little bit…the schedule will mostly consist of our favorite roundup posts and a few tidbits of helpful/useful ppc information. Then, the book will be officially announced and you will have full and complete access to it for FREE. And I’ll be back on track with regular ppc advertising tips and tricks after the book is done.
Nude posts that I have been promising will be posted over the next several months - here is what you can expect:
NUDE: The Insider’s Keyword Expansion Technique
The Insider’s Keyword Expansion Technique is a ‘leave your losses behind’ and ‘maximize your gains’ approach to keywords that has worked tremendously for us. The post will include a bit of info about grouping and keyword intent. We will share a case study about one of our clients and how we were able to cut costs in half and double their lead volume within the first 60 days of management using this technique.
NUDE: Mirroring Google’s Success On Yahoo! and MSN
A detailed guide to replicating your success on Google in Yahoo! and MSN…we share our secrets to rapidly mirroring your Google campaigns, ads, keywords and more in Yahoo! and MSN within a couple hours or less!
NUDE: The Definitive Guide To Your Quality Scores
Or an alternative title could be: How to get your Quality Score minimum bid to .05 or less on every single keyword when you manage thousands of keywords in each campaign.
And now for semvironment updates -
+Officially launching 3 out of 6 e-commerce websites this week. Here are a few stats: over 100 products and counting, very niche products, general category of products is ‘outdoor home goods and accessories’
+Developing a fantastic tool for e-commerce pay per click advertising…expected launch date is sometime in June/July. We expect this tool to be a cornerstone to our future suite of tools if it takes off as expected.
Thanks for tuning in this time - our next post will be a roundup and there have been some excellent stories over the past week!
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I do the PPC Roundups for internal documentation and external reading opportunities…and my ‘grand central’ blog roll is getting quite large but I still feel like I might not be capturing or reading some of the best Pay Per Click posts out there so here are my current resources (alphabetical order) for PPC, Analytics, and anybody that has posted or regularly posts something good and well-written that directly affects PPC.
Please help me expand this list by adding PPC related blogs in the comments. Thanks!
Official Blogs
General Blogs
Google Analytics Blog by Mangold Sengers Analytics
Occam’s Razor by Avinash Kaushik
Own Page One - Pure Visibility Blog
Search Engine Marketing - RedFly Marketing
Search Engine Marketing Thoughts - Blogation
Unofficial Google Analytics Blog
Social Media, News, Etc
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Ok - I’m not advertising for my site right now so it isn’t hurting the AdWords QS but I have to say that my self-inflicted QS says the blog has definitely been showing a very poor quality score for the past few weeks.
The slow load time is due to a Server OS issue that dreamhost is having…and they are going to fix it at night on March 12.
I noticed the slow-down problems a while ago and the site is running unusually slow while I’m writing this post.
Another element of my own poor QS is the relevancy of the blog posts - and, you have probably noted that I have a heavy amount of PPC roundup posts. For me, it was more fun writing regular blog posts expressing my opinion on certain subjects or writing a note here and there that could help other advertisers…and it turned into a roundup fest when I decided to do daily roundups.
The daily roundups actually take more time than I thought they would so I think we are going to go back to roughly 1 or 2 tightly focused roundups each week so I can put more time into helpful, useful, higher QS blog posts. What do you think?
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The old feed (Apollo SEM) is going to be obsolete soon so please remember to subscribe to the new feed found here:
- or subscribe via email -
If you enjoyed this post, make sure you subscribe to my RSS feed or get email updates whenever we write anything new!
Our old Apollo SEM feed will expire in 30 days - please subscribe to our new semvironment feed using the following RSS Feed link or get email updates whenever we write anything new:
-
I know it can be a pain to do this…but I would appreciate your continued loyalty and friendship! After all, our current subscribers are the inspiration and motivation behind our posts.
We will post another reminder in a couple weeks. Thanks for reading and you can expect to read great posts in the future!
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Wow, it is an honor to have 100+ readers subscribed to our blog!
You are keeping us motivated - you are the real leaders of this small and growing community! You are driving and encouraging us to write well, contribute as much as possible, and devote time and dedication to enhancing your knowledge, education, and entertainment occasionally pops in every once in a while through a mistake, a bad assumption, funny thoughts, and more.
Thank you for helping us grow and thank you for subscribing to our blog!
If you enjoyed this post, make sure you subscribe to my RSS feed or get email updates whenever we write anything new!
