AdWords Creates Advanced Level 3 Seminar
In August Google added a third tier to its AdWords Seminars for Success: AdWords 301. In addition to the beginner and intermediate level AdWords seminars (now called AdWords 101 and 201 respectively), this highly advanced seminar has been added to the Seminars for Success program, targeting advertisers who already understand the fundamentals of Adwords. Google explains that AdWords 301 topics will include “campaign best practices, advanced optimization techniques, and split testing.” The seminar will also dive into content network strategies and advanced bidding.
Seminars for Success are hands-on training sessions offered in a variety of cities across the U.S., including Denver, Atlanta, Washington D.C., New York City, San Francisco and several others. There will even be a couple of seminars in Honolulu this December. The cost of a session is about $250, but Google gives attendees $50 of it back in the form of AdWords credit so they can get started applying what they have learned at the seminar. Sessions last a full day and are led by what Google calls “independent and unbiased search marketing professionals.”
Two Analytics seminars are also available: “Introduction and User Training” and “Advanced Technical Implementation.”
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