A little while ago, we posted instructions on how to sign up for the AdWords API and get a developer token. Again, the AdWords API is a way for you to tap into your AdWords account data from external programs. It comes in handy with nifty tools that are coming out all the time to help you manage your pay per click accounts more effectively and efficiently.

A couple of good resources for learning about the AdWords API are the AdWords API Blog, the Google Groups AdWords API Forum, and Google AdWords API Introduction & Help.

We recommend you sign up for this API now. You may be kicking yourself in the next couple of weeks if you don’t! That’s all I’m trying to say…

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